Whether it’s labelled “gender lens investing” (GLI) or “gender smart investing”, there is increasing recognition of the need to incorporate gender factors into investment analysis and decisions. Why is this? Some will argue on economic grounds that women’s participation in the workforce and leadership provide underexploited opportunities for innovation and growth (McKinsey), are linked to greater productivity and return in companies (MSCI) and bring opportunities for better customer insights – for example, in the consumer goods industry where 70-80% of purchasing decisions are made by women. Others will remind us that gender equality is vital to the achievement of the 2030 Sustainable Development Goals – and that there’s still a long way to go.
As an impact-driven organisation, not only are you expected to create impact, but you are required to show evidence of the social and/or environmental impact you claim. Genuine intentions are not sufficient anymore, neither are case studies, interesting though these can be. You are expected to show results. To have strong impact data.